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December 02 2010
“ As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it's free. ”— Seth's Blog: The inevitable decline due to clutter
October 24 2010
In Politics, Google Bombing Takes Center Stage
Using Google as part of one’s marketing strategy is not uncommon. The use of search engine optimization (SEO) is a conventional practice for companies to control their online presence. But try adding competitive politics into the picture, and you get 'reverse SEO', or 'Google bombing'.In a unique twist to SEO, Chris Bowers, campaign director for the liberal Daily Kos blog, is digging up the dirt on 98 House Republican candidates, ‘rediscovering’ stories with negative sentiments to re-blog.
June 21 2010
An Archive of Research-based Marketing Facts. No Intuition. No Bullshit.
Make Your Copy Longer:January 18 2010
December 26 2009
“ why would you be passionate enough about something that's sort of 'meh' to bother writing a three star review? ”— Seth's Blog: Learning from bad graphs and weak analysis
November 14 2009
“— Ries' Pieces: How Crocs CrashedThe key to making a brand an icon is having a base of loyal consumers. Instead of chasing everyone, Crocs should have resisted that temptation and stayed focused. This is the key to keep a brand becoming a fad.
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