Catarino's Deli

“ 1. Creative work first, reactive work second.
Either start the day on your creative work, or make sure you block out time for it later in the day – preferably at a time when you typically feel energized and productive.
 
2. Tune out distractions.
You know the drill – email off, phone off, work from home if you can, stick your headphones on if you can't.
 
3. Make exceptions for VIPs.
Don't be reckless. If you're working with a client to a deadline, or your boss needs something urgently, treat them like VIPs and give them special access – e.g. leave the phone on and answer if they ring (everyone else gets the voicemail).
 
4. Be really efficient at reactive work.
You can't ignore everybody all the time. The better your productivity systems, the more promptly you'll be able to respond to their requests – and the more time you'll have free for your own work.
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Over to You
Do you agree that ‘creative work first, reactive work second’ is the key to creating remarkable things?
 
How do you prioritize work on important-but-not-urgent projects? What benefits have you gained from doing this? ”

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